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Enhanced Editing
We go to extreme lengths to get a perfect shot while on location.  This includes examining the scene to determine if there are visual distractions that can be eliminated thus improving the appeal and impact of the image.  In spite of these efforts, there are occasions when moving or removing objects is impossible or simply inappropriate.  Occasionally seasonal factors create a less than ideal scene.  We always consult with the client to determine if enhanced edits are desired.  Once an edit list is compiled, we provide an estimate of the time/cost to perform these edits and obtain approval prior to proceeding with the work.  Enhanced edits can take a few minutes to several hours depending on the complexity and quantity.  Below you will see several images that we have edited for clients.  Be sure to roll your mouse over the image to see the "Before" version of the image.
 
Example 1 - The house was completed but the landscaping was not yet done.  The builder needed a frontal shot of the house for a project and could not wait for the landscaping and other cleanup work to be completed.  The look we created matches the final look when the landscaping was done.


Example 2 - How much editing is needed?  The goal is always to keep it natural looking particularly when offering a home for sale.  A very slight greening of the grass and some small lighting enhancement under the front porch was all it took to spruce up this property.


Example 3 - There are many reasons to edit photos; and when working with products and parts, extracting the background is a frequent request.  Although we always try to photograph items on a complementary and useful background, the client may need a different background for different purposes or a complete removal of the background so the area around the item is transparent.  This allows the image to be placed on a website page or in a print layout in a much more elegant fashion.  Knowing ahead of time that extraction is desired helps us select the background color.


Example 4 - This is a beautiful room/setting and the client wanted to use it for a major advertising project.  Unfortunately, the equipment in the back right-hand corner didn't fit their vision.  The entire corner had to be reconstructed and an appropriate piece of furniture inserted to balance the room.  Attention to detail was required when matching the tones, colors, patterns and even the shadow areas to make this a believable image.


Example 5 - This project is nearly a case study.  Both images were created on the same shoot and in the same general area.  Again, they were a key component in a marketing project, but the iPad was entirely wrong.  The screen layout was not current, the border needed to be black (the original was white) and some scale and interaction was desired.  The only real element of the iPad that we photographed that remained was the shape and everything else was created from scratch or other objects available.  The final iPad was then inserted into the appropriate scene and distracting elements were removed.  It looks very realistic and even I can't tell this was not one photograph. 


 




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